On Thursday 4th April Churchill purchased the Dudson brand plus intellectual property for Harvest and Evo collections.
Churchill will continue the Dudson legacy of design, craft-potter expertise and hospitality focus.
Continuity of key lines assured – with 75 lines launching from stock now.
One of the UK’s largest ceramic tabletop manufacturers, globally recognised for high quality hospitality product signed a contract for the Dudson brand name and other assets. Dudson, also a well known and respected hospitality brand, with a history dating back over 200 years, has a unique heritage as an exclusively hospitality focussed brand with a reputation for inspirational design.
Churchill’s purchase of the Dudson brand ensures that the legacy of its rich history will continue to be developed and evolved for future generations. The decision to purchase the intellectual property (IP) rights to both Harvest and Evo guarantees continuity for Dudson customers of these ranges.
As well as investment in the brand, range IP and new machinery already, Churchill is committed to developing Dudson and will be adding new products and ranges, to fit within Churchill’s existing three launches a year schedule. All new and developing products from Dudson will have the Churchill service, stock and manufacturing assurances for which it is globally recognised as a reputable and reliable supplier.
The development of the Dudson brand will continue to offer more choice to hospitality customers. It will have its own identity and grow. It’s legacy as a great name from the home of Potteries, Stoke-on-Trent will remain intact as Churchill provides a sustainable future.
Development of product began immediately upon signing the agreement, with manufacturing processes being put in place and installation of new machinery. New techniques and traditional methods learnt to ensure product was being made for a smooth transition.
To date, in under 8 weeks, an impressive 75 lines have now been manufactured in the UK at Churchill’s factory and are now available from stock. These include items in the following ranges:
Evo Origins in Natural Grey which will complement to the Evo collection
James Roper – Sales & Marketing Director talking about the Dudson brand says:
‘The Dudson brand adds an exciting new dimension to our portfolio. Both in terms of design and the company’s purely hospitality heritage for over 200 years. It is a well respected brand internationally and will be a great asset to the Churchill business. We look to continue its legacy with key lines and also focussed new product development.’
Sharon Heap – Marketing Director speaking about bringing product to market so quickly:
‘It was essential to turn around products as quickly as possible to ensure a smooth transition for Dudson customers. It is a real credit to the factory and new product teams in Stoke on Trent that; whilst manufacturing ready for Churchill’s new product Summer launch; they were able to adopt new work processes, incorporate new machinery and get an additional 75 lines ready in little under 8 weeks.’
For more on available product visit the new Dudson website at www.dudson.com
Product Enquiries to email@example.com